So 2007 called, and they want their blog post back.
More like, it’s as smelly as it is dirty. It drinks as much beer as it is dirty.
Raleigh wants you to know that they get it:
Presumably “it” is corporate pandering to a subculture that was sort of cool five years ago. Of course, they’re pulling of a kind of double-pander* by netting the lucrative “aspiring bike messenger” and recent cyclocross convert demographics, which is no mean feat.
[*A position you'll go to jail for trying in China-land. #culturallyinsensitiveinnuendo]
Mockery aside, Raleigh are doing one thing right. Their ’cross bikes are just lovely, especially this blue beauty with it’s oh-so-butch-yet-beautiful-I-just-feel-so-safe ENVE disc fork.
I should point out, by the way, that this isn’t actually a new model or anything, I just wanted some yang to balance my grumpy yin. And you can’t actually buy one of these in the UK in any case, so Raleigh is in no danger of becoming cool here.
In other news, my ongoing project to become an industry insider douchebag has taken a small Great Leap Forward.
What is it with me and the Chinese today?
I’m not ready to go public, but I’m the guy riding the giant fixie cog across the ocean of success in this scenario.